Privacy Policy
East Electra
Last Updated: June 1, 2026
Table of Contents
- Introduction
- Information We Collect
- How We Use Your Information
- Legal Basis for Processing
- Payment Processing — Stripe
- Sharing Your Information
- Cookies
- Data Retention
- Your Privacy Rights
- Data Security
- Children's Privacy
- Changes to This Policy
- Contact Us
1. Introduction
Welcome to East Electra (“we,” “our,” or “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and make purchases from our store.
Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.
2. Information We Collect
Information You Provide Directly
- Account information: name, email address, username, and password when you create an account
- Order information: billing address, shipping address, phone number, and order details when you make a purchase
- Payment information: credit/debit card details and billing information processed securely through Stripe (see Section 5)
- Communications: messages, inquiries, or feedback you send us
Information Collected Automatically
- Device & usage data: IP address, browser type and version, operating system, referring URLs, and pages visited
- Cookies and tracking technologies: session cookies, preference cookies, and analytics cookies (see Section 7)
- Transaction data: purchase history, browsing behaviour on our site, and wishlist activity
Information from Third Parties
- Stripe: payment transaction status and fraud signals
- Analytics providers: aggregated data about site usage
3. How We Use Your Information
We use the information we collect to:
- Process and fulfil orders, including sending order confirmations, shipping notifications, and receipts
- Manage your account and provide customer support
- Process payments securely via Stripe
- Send transactional emails related to your purchases
- Send marketing communications (only with your consent; you may opt out at any time)
- Improve our website and product offerings through analytics and user feedback
- Detect and prevent fraud, chargebacks, and unauthorized transactions
- Comply with legal obligations, including tax record-keeping and regulatory requirements
- Enforce our Terms of Service
4. Legal Basis for Processing (EEA/UK Residents)
If you are located in the European Economic Area or United Kingdom, we process your personal data under the following legal bases:
- Contractual necessity: to fulfil your order and manage your account
- Legitimate interests: fraud prevention, site security, and improving our services
- Legal obligation: compliance with applicable laws
- Consent: for marketing communications and non-essential cookies
5. Payment Processing — Stripe
All payment transactions on East Electra are processed by Stripe, Inc. We do not store your full credit card number, CVV, or payment card data on our servers. Stripe collects, stores, and processes your payment information directly in accordance with PCI DSS standards.
By making a purchase, you also agree to Stripe's Privacy Policy, available at https://stripe.com/privacy.
Stripe may use your data for fraud detection and prevention, identity verification, and to comply with financial regulations. Stripe operates as an independent data controller for the payment data it collects.
6. Sharing Your Information
We do not sell, rent, or trade your personal information. We may share your information only in the following circumstances:
| Recipient | Purpose |
|---|---|
| Stripe | Payment processing and fraud prevention |
| Shipping carriers (e.g., Canada Post, UPS, FedEx) | Order fulfilment and delivery |
| Email service provider | Transactional and marketing emails |
| Analytics providers (e.g., Google Analytics) | Aggregated website analytics |
| Legal authorities | When required by law, court order, or to protect our rights |
| Business successors | In the event of a merger, acquisition, or sale of assets |
All third-party service providers are contractually obligated to protect your data and may only use it for the specified purpose.
7. Cookies
We use cookies and similar tracking technologies to enhance your experience on our site.
- Essential cookies: required for the site to function (e.g., shopping cart, session management)
- Preference cookies: remember your settings and preferences
- Analytics cookies: help us understand how visitors use our site (e.g., Google Analytics)
- Marketing cookies: used to deliver relevant advertisements (only with your consent)
You can control cookie settings through your browser at any time. Disabling certain cookies may affect site functionality. Manage your preferences via our cookie consent banner.
8. Data Retention
We retain your personal information for as long as necessary to:
- Maintain your account and fulfil ongoing orders
- Comply with our legal and tax obligations
- Resolve disputes and enforce our agreements
When data is no longer needed, we securely delete or anonymize it.
9. Your Privacy Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Delete your personal data (“right to be forgotten”), subject to legal retention requirements
- Restrict or object to certain processing activities
- Data portability — receive your data in a structured, machine-readable format
- Withdraw consent for marketing at any time
- Lodge a complaint with your local data protection authority
Canadian residents (PIPEDA / Quebec Law 25): You have the right to access and correct your personal information and to withdraw consent for non-essential uses.
EEA/UK residents (GDPR / UK GDPR): You have the full suite of rights listed above.
California residents (CCPA / CPRA): You have the right to know, delete, and opt out of the sale of personal information. We do not sell personal information.
To exercise any of these rights, contact us at privacy@eastelectra.com.
10. Data Security
We implement commercially reasonable technical and organizational measures to protect your personal information, including:
- SSL/TLS encryption for all data transmitted between your browser and our site
- Secure, access-controlled servers
- Regular security assessments
- Limited employee access to customer data on a need-to-know basis
However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
11. Children's Privacy
East Electra is not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately and we will delete it promptly.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will revise the “Last Updated” date at the top of this page. For material changes, we will notify you by email or by a prominent notice on our website.
We encourage you to review this policy periodically.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:
East Electra
Email: privacy@eastelectra.com
Website: www.eastelectra.com
This Privacy Policy was last updated on June 1, 2026.